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The Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!

By NA - If Dilbert and Tom Peters ever attended the same party, they'd probably find themselves in opposite corners. The cynical cartoon character would have a hard time in Peters's upbeat, high-energy world of "Cool-Beyond-Belief." The Brand You50 is Peters's manifesto for today's knowledge workers. It joins his Reinventing Work series, which includes The Projects50 and The Professional Service Firm50. (Added: 14-Mar-2003 Hits: 425 )

The Pursuit of Wow!

By Tom Peters - A dozen years ago, Peters and coauthor Robert Waterman woke up corporate America with In Search of Excellence. Once more the "unconventional" Peters stimulates corporate thought processes. Along with the best of his columns, Peters includes questions and rebuttals that come from readers and listeners, as well as his own candid responses. A "must" read for every business person. (Added: 14-Mar-2003 Hits: 436 )